TY  - GEN
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services marketing : people,technology, strategy
SN  - 8177584502
U1  - 658.8480941 
PY  - 2006///
CY  - Delhi
PB  - Pearson Education
KW  - Management of marketing
ER  -