00300 a2200109 4500020001500000082001500015100001200030245005500042260004300097300002200140650002800162 a0333935055 a658.8bNAG aNag, A. aMarketing successfullyba professional perspective aDelhibMacmillan India ltdc2001g2001 axiv, 330p.c22cm. aMANAGEMENT OF MARKETING