McDaniel, Carl <br/><br/>
Introduction to marketing  

 -  Thomson south - western  2006 
 - xxv, 736p.  25cm. 
<br/><br/><label>ISBN: </label>8131501574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD