Parry, Mark E. <br/><br/>
Strategic marketing management 

 - New Delhi  Tata McGraw-Hill  2002 
 - ix, 275p.  23cm. 
<br/><br/><label>ISBN: </label>0070486883 9780070486881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Decision map<br/>Customer benefit<br/>Personal value
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAR