TY  - GEN
AU  - Parry, Mark E.
TI  - Strategic marketing management
SN  - 0070486883
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing management
KW  - Decision map
KW  - Customer benefit
KW  - Personal value
ER  -