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  <titleInfo>
    <title>Marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Lamb, Charles W.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Hair, Joseph F.</namePart>
  </name>
  <name type="personal">
    <namePart>McDaniel, Carl</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Australia</placeTerm>
    </place>
    <publisher>Thomson</publisher>
    <dateIssued>2004</dateIssued>
    <dateCreated>2004</dateCreated>
    <edition>7th.</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">Eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">lis</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">h</languageTerm>
  </language>
  <physicalDescription>
    <extent>xxxviii, 774p. 26cm.</extent>
  </physicalDescription>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Marketing research</topic>
  </subject>
  <subject>
    <topic>Global perspectives</topic>
  </subject>
  <classification authority="ddc">658.8 LAM</classification>
  <identifier type="isbn">9812435123</identifier>
  <identifier type="isbn">9789812435125</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">161122</recordCreationDate>
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