00314    a2200121   4500020001500000082001500015100001700030245004500047260004600092300002100138650001400159700001900173  a0750607890  a658.8bMUD  aMudie, Peter  aThe management and marketing of services  aOxfordbButterworth Heinemannc1993g1993  axi, 269p.c25cm.  aMarketing  aCottam, Angela