Jones, John Philip <br/><br/>
What's in a brand  building brand equity through advertising 

 - New Delhi  Tata McGraw-Hill  1998 
 - xxiii,335p.  23cm 
<br/><br/><label>ISBN: </label>0074632019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>659.1  / JON