00387 a2200145 4500 0074632019 659.1 JON 15948 24081 Jones, John Philip What's in a brand building brand equity through advertising New Delhi Tata McGraw-Hill 1998 1998 xxiii,335p. 23cm ADVERTISING SR 43993 43993 0 0 0 0 SRC MAIN MAIN REF 2009-04-08 0 659.1JON 25762 2017-08-29 00:00:00 0.00 2016-10-31 SR