Smith, P.R. <br/><br/>
Marketing communications  an integrated approach  

 - 4th. 
 - London  Kogan  2005 
 - xvi, 696p.  24cm. 
<br/><br/><label>ISBN: </label>8175542888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENARAL MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.802  / SMI