00341    a2200133   4500020001500000082001700015100001600032245005400048250000900102260003000111300002200141650002300163700002100186  a8175542888  a658.802bSMI  aSmith, P.R.  aMarketing communicationsban integrated approach   a4th.  aLondonbKoganc2005g2005  axvi, 696p.c24cm.  aGENARAL MANAGEMENT  aTaylor, Jonathan