TY  - GEN
AU  - Kotler, Philip
AU  - Roberto, Eduardo L
TI  - Social marketing: strategies for changing public behavior
SN  - 0029184614
U1  - 658.8 
PY  - 1989///
CY  - New York
PB  - The Free Press
KW  - MARKETING
KW  - MANAGEMENT
ER  -