Fill, Chris <br/><br/>
Marketing communications  frameworks theories, and applications 

 - London  Prentice Hall  1995 
 - xx, 515p.  24cm. 
<br/><br/><label>ISBN: </label>0131509624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / FIL