TY  - GEN
AU  - Groucutt, Jonathan
AU  - Forsyth, Patrick
AU  - Leadley, Peter
TI  - Marketing: essential principles, new realities
SN  - 0749441143
U1  - 658.8 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - MARKETING
KW  - MANAGEMENT
ER  -