Kotler, Philip <br/><br/>
Marketing management  analysis planning implementation and control 

 - 8th 
 - New Delhi  Prentice Hall  1995 
 - xxx, 801p.  26cm. 
<br/><br/><label>ISBN: </label>8120308778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT