Zikmund, William <br/><br/>
Marketing 

 - 3rd ed. 
 - New York:  John Wiley,  1989 
 - xxv, 694p.;  26cm. 
<br/><br/><label>ISBN: </label>0471631094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZIK