Hoffman, K Douglas <br/><br/>
Essentials of services marketing  concepts strategies  

 - 2nd  
 - Australia  South Western  2001 
 - xxi, 569p.  25cm. 
<br/><br/><label>ISBN: </label>0030288924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF