TY  - GEN
AU  - Hoffman, K Douglas
AU  - Bateson, John E.G
TI  - Essentials of services marketing: concepts strategies 
SN  - 0030288924
U1  - 658.8 
PY  - 2001///
CY  - Australia
PB  - South Western
KW  - MANAGEMENT
KW  - MARKETING
ER  -