Czinkota, Michael R. <br/><br/>
Marketing management 

 - 2nd  
 - Australia  South Western College  2001 
 - xxv, 598p.  29cm 
<br/><br/><label>ISBN: </label>0324022034 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI