TY  - GEN
AU  - Czinkota, Michael R.
AU  - Kotabe, Masaaki
TI  - Marketing management
SN  - 0324022034
U1  - 658.8 
PY  - 2001///
CY  - Australia
PB  - South Western College
KW  - MANAGEMENT
KW  - MARKETING
ER  -