00318 a2200121 4500020001500000082001500015100002600030245005100056250000900107260004200116300002400158650001400182 a0130173924 a658.8bLOV aLovelock, Christopher aServices marketingbpeople technology strategy a4th  aNew JerseybPrentice Hallc2001g2001 axviii, 717p.c24cm. aMARKETING