00418 a2200169 4500 025610509X 658.8 MCC 16416 24855 Mccarthy, E. Jerome Basik marketing a global managerial approach 11th Boston Irwin 1993 1993 xxii, 790p. 26cm. MARKETING Perreault, William D. SR 44412 44412 0 0 0 0 SRC MAIN MAIN REF 2009-05-04 0 658.8MCC 4383 2017-08-28 00:00:00 0.00 2016-10-31 SR