00314    a2200109   4500020001500000082001500015100001800030245005800048260006100106300002300167650001400190  a0412623501  a658.8bPRO  aProctor, Tony  aMarketing managementbintegrating theory and practice  aLondonbInternational Thomson Business Pressc1996g1996  axxvi, 528p.c25cm.  aMarketing