Marcom, Joe <br/><br/>
Crisis marketing  when bad things happen to good companies 

 - 2nd ed. 
 - Illinois  NTC Business Books  1997 
 - X,246p.  24cm 
<br/><br/><label>ISBN: </label>0844232378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR