00341    a2200133   4500020001500000082001500015100002300030245003900053250001000092260004900102300002400151650001400175700001800189  a0618192425  a658.8bPRI  aPride, William M.   aMarketingbconcepts and strategies  a12th   aBostonbHoughton Mifflin Companyc2003g2003  axxvii, 740p.c28cm.  aMARKETING  aFerrell, O.C.