Lovelock, Christopher <br/><br/>
Principles of service marketing and management 

 - 2nd  
 - New Jersey  Prentice Hall  2002 
 - xx, 436p.  26cm. 
<br/><br/><label>ISBN: </label>0130404675 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV