Srinivasan, R. <br/><br/>
Case studies in marketing :  the idian context 

 - 2nd ed. 
 - New Delhi:  Prentice Hall,  2003 
 - xiv, 270p.;  24cm. 
<br/><br/><label>ISBN: </label>8120321839 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRI