Walker, Orville C. <br/><br/>
Marketing strategy  a decision - focused approach 

 - 5th 
 - Boston  McGraw Hill  2006 
 - xx,346p.  26cm 
<br/><br/><label>ISBN: </label>0071116745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR