TY  - GEN
AU  - Walker, Orville C.
AU  - Larreche, Jean - Claude
AU  - Mullins, John W
AU  - BOyd, Harper W
TI  - Marketing strategy: a decision - focused approach
SN  - 0071116745
U1  - 658.8 
PY  - 2006///
CY  - Boston
PB  - McGraw Hill
KW  - MARKETING
ER  -