Baker, Michael J. <br/><br/>
Macmillan dictionary of marketing and advertising 

 - 2nd 
 - London  Macmillan  1998 
 - xix,293p.  23cm 
<br/><br/><label>ISBN: </label>0333715659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GENERAL MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8003  / BAK