TY  - GEN
AU  - Nagle, Thomas T.
AU  - Holden, Reed K.
TI  - The strategy and tactics of pricing : a guide to profitable decision making
SN  - 813170159X
U1  - 658.816 
PY  - 2002///
CY  - Delhi
PB  - Pearson education
KW  - General management
KW  - Strategy
KW  - Financial analysis
ER  -