00343    a2200109   4500020001800000082001500018100002100033245008600054260004200140300002300182650002800205  a9788178294575  a658.7bMEN  aMentzer, John T.  aFundamentals of supply chain management btwelve drivers of competitive advantage  aNew DelhibResponse booksc2004g2004  a[vi], 291p.c24cm.  aMANAGEMENT OF MARKETING