Chaston, Ian <br/><br/>
Knowledge based marketing   the twenty first century competitive edge 

 - New Delhi  Response books  2004 
 - xi, 274p.  24cm. 
<br/><br/><label>ISBN: </label>817829396X 9788178293967 
<br/><br/><label>Subjects--Topical Terms: </label><br/>E-commerce<br/>Marketing knowledge<br/>Product knowledge<br/>Construct knowledge
<br/><br/><label>Dewey Class. No.: </label>658.802  / CHA