TY  - GEN
AU  - Chaston, Ian
TI  - Knowledge based marketing : the twenty first century competitive edge
SN  - 817829396X
U1  - 658.802 
PY  - 2004///
CY  - New Delhi
PB  - Response books
KW  - E-commerce
KW  - Marketing knowledge
KW  - Product knowledge
KW  - Construct knowledge
ER  -