00298    a2200109   4500020001800000082001700018100002100035245005100056260003400107300002400141650002300165  a9781412911221  a658.834bMAZ  aMazzocchi, Mario  aStatistics for marketing and consumer research  aLos AngelesbSagec2008g2008  axviii, 412p.c24cm.  aGENERAL MANAGEMENT