00306    a2200109   4500020001500000082001700015100001900032245005200051260003800103300002200141650003300163  a0471209414  a658.827bSHI  aShilling, Dana  aEssentials of trademarks and unfair competition  aNew YorkbJohn  Wileyc2002g2002  avii, 274p.c23cm.  aUSE OF BRANDS AND TRADEMARKS