Kerin,Roger A. <br/><br/>
Marketing 

 - 8th ed. 
 - Boston  McGraw Hill  2006 
 - xlvi,733p.  28cm 
<br/><br/><label>ISBN: </label>0071116087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR