00421    a2200169   4500020001500000082001500015100001900030245002500049250001300074260004400087300001900131650002300150650001400173700002200187700002300209700001900232  a8131702006  a658.8bMAR  aKotler, Philip  aMarketing management  a12th ed.  aDelhibPearson Pentice Hallc2007g2007  axl,661p.c28cm  aGeneral management  aMarketing  aJha, Mithileshwar  aKeller, Kevin Lane  aKoshy, Abraham