00381    a2200133   4500020001800000082001500018100002300033245007700056250000900133260004500142300001700187650002300204700002000227  a9788131708064  a658.8bAND  aAnderson, James C.  aBusiness market management bunderstanding creating and delivering value  a2nd.  aNew DelhibPearson educationc2004g2004  a480p.c24cm.  aGENERAL MANAGEMENT  aNarus, James A.