00341    a2200145   4500020001500000082001500015100002000030245002800050250001300078260003500091300002000126650001500146650001400161700002000175  a8131502937  a658.8bKUR  aKurtz, David L.  aPrinciples of marketing  a12th ed.  aAustraliabThomsonc2006g2006  alii,704p.c27cm  aManagement  aMarketing  aBoone, Louis E.