00352    a2200121   4500020001500000082001600015100001900031245006900050260003900119300002200158650002300180700002700203  a8126508582  a658.83bKOT  aKotler, Philip  aLateral marketingbnew techniques for finding breakthrough ideas  aNew JerseybJohn Wileyc2006g2006  axvi, 206p.c24cm.  aGENERAL MANAGEMENT  aBes, Fernando Trias De