TY  - GEN
AU  - Kotler, Philip
AU  - Bes, Fernando Trias De
TI  - Lateral marketing: new techniques for finding breakthrough ideas
SN  - 8126508582
U1  - 658.83 
PY  - 2006///
CY  - New Jersey
PB  - John Wiley
KW  - GENERAL MANAGEMENT
ER  -