Lehmann, Donald R. <br/><br/>
Analysis for arketing planning 

 - 6th ed. 
 - Boston  McGraw Hill  2005 
 - xii,256p.  23cm 
<br/><br/><label>ISBN: </label>007123831X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Planning
<br/><br/><label>Dewey Class. No.: </label>658.83  / LEH