TY  - GEN
AU  - Singh, Nirmal
AU  - Thakur, Devendra
TI  - Marketing principles & techniques: a basic text-cum-reference book for all students of management, commerce and all courses in marketing management
SN  - 8176294225
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Deep & Deep Publication
KW  - MARKETING MANAGEMENT
ER  -