00403    a2200145   4500020001500000082001500015100002000030245003600050260003900086300001900125440002100144650003100165650003800196650002300234  a1858051029  a658.8bSMI  aSmith, Roderick  aEssential elements of marketing  aLondonbDP Publicationc1995g1995  avii,92p.c28cm  aA modular series  aManagement of distribution  aManagement and auxiliary services  aGeneral management