Peter, J. Paul <br/><br/>
Marketing management  knowledge and skills 

 - 7th ed. 
 - Boston  McGraw-Hill  1986 
 - xx,876p.  25cm 
 - McGraw-Hill Irwin series in marketing .
<br/><br/><label>ISBN: </label>0071215050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PET