00381    a2200121   4500020001500000082001300015100001900028245008900047260004300136300002100179440003600200650002300236  a1557381690  a658bFEA  aFearon, Robert  aAdvertising that worksbhow to create a winning advertising program for your company  aChicagobProbus Publishingc1991g1991  aviii,208p.c23cm  aThe entrepreneur's guide series  aGeneral Management