00338    a2200121   4500020001500000082001500015100002800030245003600058260004600094300002200140650003100162650002300193  a817096959X  a658.8bULL  aUllah, Mohammed Amanat   aPrinciples of modern marketing   aNew DelhibKalyani Publishersc1997g1997  axviii,876p.c24cm  aManagement of distribution  aGeneral management