TY  - GEN
AU  - Wilmshurst, John 
TI  - The fundamentals and practice of marketing 
SN  - 0750609974
U1  - 658.8 
PY  - 1978///
CY  - Oxford
PB  - Butterworth - Heinemann Ltd.
KW  - Management of distribution
KW  - General management
ER  -