00408    a2200133   4500020001500000082001500015100002500030245008000055260003700135300002100172650002300193650003100216700002700247  a0256101167  a658.8bMCC  aMcCarthy, E. Jerome   aApplications in basic marketing bclippings from the popular business press  aBostonbIRWIN , Inc.c1990g1990  aviii,210p.c26cm  aGENERAL MANAGEMENT  aMANAGEMENT OF DISTRIBUTION  aPerreault, William D.